Good Travel Program

A destination can only become sustainable when its Micro, Small and Medium-sized Enterprises implement sustainability practices. MSMEs represent 80-100% of local tourism communities, but many struggle with certifications. This is why Green Destinations developed a no-nonsense program for any type of tourism business, big or small.

Step 1: Climate Action Standard or Good Travel Scan

Any business, DMO or DMC can start with one of the step-in tools, either the Climate Action Standard (CAS) or Good Travel Scan (GT Scan). Each applies 20-25 questions. The GT Scan represents the most fundamental elements of global tourism standards. An add-on to the CAS is the Cost & Carbon Footprint tool, for the monitoring, benchmarking and reduction of your carbon emissions and your energy bill. Micro-businesses can use any of the two standards as micro-certifications.

Step 2: Good Travel Seal (GTS)

The next target can be to meet the GTS for SMEs, which adds ca. 25 more questions. The GTS is a unique learning and certification tool, which is already operational in several national certification schemes.

Steps 3 and 4: GTS+ and GSTC-Accredited certification

The 3rd step is to add another 25 questions through the GTS+ certification, paving the way to meet all GSTC Industry Criteria. The end goal of the program is then to embark on GSTC-Accredited certification, operated by Control Union Certifications.

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